Enjo cafe, Odesa

Enjo is a relatively new roastery in the city with a brand positioning as youthful, modern and progressive. The brand identity is made in Japanese style, ENJO means "on fire" in Japanese. Therefore, when designing the first coffee shop of their brand in the city, it was decided to rely on Japanese aesthetics and moderate minimalism.

The interior details also had a reference to the name "on fire", so the interior features red color in the form of lighting and accent fabric. The LED chandelier is made in an abstract form that resembles a stream of spreading lava. At the same time, it was decided to leave the walls and floor neutral in order to reduce visual noise, because the area where the coffee shop is located is characterized by many self-built buildings and an excessive amount of advertising and signage, that do not have a consistent style.